Write it the same way, every time.
On first mention, then AYC. AYC stands for Attention You Capture; spell it out only where the name itself is the subject.
Never Ayc, A.Y.C. or AYC network
Our tabletop device. The AYC Frame on first mention, then the Frame, with a capital F.
Never a tablet, kiosk or screen
The people at the table are guests. Prices are written AED 150. Wi-Fi, QR code. UAE English spelling, sentence case.
Never diner or user
The faceted mark, and only the mark.
Four approved files. Each has the grounds it belongs on.
- Clear space of a quarter of the mark's height on every side
- At least 88 px wide on screen, 22 mm in print
- Place it on a plain surface or dimmed photography
- Ask for vector files for print and signage
- Recolour, stretch, rotate, outline or add effects
- Redraw, rebuild or add words beside it
- Set it on the pattern, gradients or busy photography
- Use screen PNGs for print
Need vector files (.ai, .eps) for print, signage or one-colour production? Email partner@aycnetwork.com.
Warm surfaces. One red that acts.
Click any colour to copy its hex value.
The mark, one evidence number, covers. A signal, never a button.
- HEX
- #E73632
- RGB
- 231 54 50
- CMYK
- C0 M92 Y89 K3
Every button, link and selected state.
- HEX
- #BC2926
- RGB
- 188 41 38
- CMYK
- C0 M95 Y89 K23
Text and deep panels.
- HEX
- #0A0A0A
- RGB
- 10 10 10
- CMYK
- Text K100 / large areas C60 M40 Y40 K100
The signature warm surface.
- HEX
- #F4F0E9
- RGB
- 244 240 233
- CMYK
- C6 M5 Y10 K0
Pages and cards.
- HEX
- #FFFFFF
- RGB
- 255 255 255
Warm ramp and neutrals
- HEX
- #2A211B
- RGB
- 42 33 27
- CMYK
- C46 M64 Y67 K95
- HEX
- #C4643A
- RGB
- 196 100 58
- CMYK
- C6 M66 Y83 K20
- HEX
- #F2994A
- RGB
- 242 153 74
- CMYK
- C2 M48 Y78 K2
- HEX
- #1F1F1F
- RGB
- 31 31 31
- CMYK
- C84 M79 Y58 K97
- HEX
- #6B6256
- RGB
- 107 98 86
- CMYK
- C57 M53 Y62 K31
- HEX
- #A89D8C
- RGB
- 168 157 140
- HEX
- #D9D0C1
- RGB
- 217 208 193
- HEX
- #EBE5DA
- RGB
- 235 229 218
- CMYK
- C10 M9 Y16 K0
- HEX
- #FBF9F5
- RGB
- 251 249 245
- HEX
- #F5F5F5
- RGB
- 245 245 245
Two reds, two jobs. action-red is for anything people press. signal-red marks the logo, one number or a cover, and is never used for small text. CMYK values are converted from screen; always ask the printer for a proof.
Satoshi, in four weights.
Regular to read, Medium for emphasis and buttons, Bold for headings, Black for one big number.
In Google Slides, Google Docs and Canva, use Figtree. Sentence case everywhere: headlines, buttons and navigation. Never squeeze type, and never use weight 600.
Facets drawn from the mark.
For covers, section openers, campaigns and events. One patterned surface per page.
Five styles (mesh, shards, scatter, ribbon, fold) in five tones (red, warm, paper, ink, espresso), at 1920 × 1080 and 960 × 1080. Never put the pattern behind numbers, charts, paragraphs or the logo.
Life around the table.
Real hospitality in warm light, where the Frame is part of the table, never the hero of the room.
- Warm daylight or warm practical light, no flash
- Shallow depth of field, table in focus
- Seated eye level: the guest's point of view
- Real venues, real food, lived-in tables
- UAE guests as they are: all ages, groups, families, solo
- Natural, modest clothing
- Hands and gestures over posed faces
- Signed releases and venue permission, always
- Alcohol, smoking or vaping
- Religious or political symbols
- Competitor brands or screens
- Towers, supercars, gold, fake screen content
Lucide, at a 1.5 stroke.
137 icons with round caps and joins. Sizes 20, 24, 32 and 48.
Ink by default, terracotta for warm accents, white on dark. No emoji in place of icons.
Only the real device, ever.
Portrait display, wedge base, guest charging. 245 × 106 × 86 mm. Click any view to download it.
- Use these renders or real venue photography
- Show the whole device, mixing in three-quarter views
- Place screen content only inside the active display
- Keep the bezel, base, perforations and cable clean
- Draw it, or swap in a generic tablet or phone
- Slim it, flatten the base or remove cables and ports
- Invent a landscape version
- Crop the device
Hospitality speaking to hospitality.
Confident, clear and warm. Say something meaningful, say it simply, make it matter.
The restaurant table is ready for more.
Understand what your guests engage with.
Let's make every table count.
Your guests are already at the table.
Need something? Your server is just a tap away.
- Short sentences, active voice, benefit first
- Sentence case; contractions are fine
- Buttons start with a verb and say what happens
- One exclamation mark at most
- Revolutionary, game-changing, unprecedented
- Seamless, unlock, touchpoint, eyeballs
- Captive audience, guaranteed growth
- "Learn more" or "Get started" on a button
Every file, in one place.
Always download from this page, so you have the current files.
Making something with AYC?
Tell us what you're working on and we'll get you anything this page doesn't cover.